Creative Director and digital marketer by trade. State-level basketball and league cricket by training. A lifelong study of how people think, play, and decide.
The thread connecting a court, a campaign, and a comment section.
Not just the score but the decisions inside the score.
How people get convinced, and why it works.
Pressure, slowed down and examined from the outside.
The half-second before anyone commits to anything.
Applied human behavior with a scoreboard.